LG OLED55BX6LB 55 inch UHD 4K HDR Smart OLED TV with Freeview HD/Freesat HD – Black colour (2020 Model) [Energy Class A]

• LG OLED the most innovative technology in TV
• Oustanding 4K Ultra HD picture quality enhanced by the latest LG α7 Gen 3 processor
• Dolby Atmos giving immersive three-dimensional sound
• Super thin design and sleek metallic stand
• Award-winning easy to use smart platform LG webOS

Move up to OLED for stunning picture realism
With advanced Pixel Level Dimming, OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn’t require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

AI Picture – Face enhancing
With the a7 Gen 3 processor at its heart, this 55 inch LG TV is faster and smoother than ever. Artificial Intelligence (AI) Face Enhancing uses AI facial recognition to identify faces within the image and then uses powerful processing to render them as realistically as possible. This helps give improved flesh tones that are much closer to how we see them in reality.

Dolby Vision IQ – ultimate detail
Dolby Vision IQ takes Dolby Vision to the next level, making it the ultimate HDR-type picture processor. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

The right setting every time, with Auto Genre Selection (Dolby HDR Only)
The best picture settings for sport aren’t the same for movies or animation, which is why this LG adjusts to suit – automatically. Rather than having to delve deep into menu settings between viewing, simply leave it to the TV to get just the right setting. Movie, Sports, Animation and Standard settings are automatically applied.

Get in sync with your gaming, with Nvidia G-Sync
G-Sync is the game changing tech from Nvidia that keeps your screen totally in sync with your gaming. Provided your gaming PC has a compatible Nvidia graphics card, you’ll be able to sync up with this TV for stunning image response, with variable refresh rate up to 120Hz. This means the response between your movement and the onscreen image is swifter and clearer than ever.

Dolby Atmos compatible sound
With a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks – giving you the potential for an even more immersive sound. With its built-in 2.2 speaker set-up and a 40 watt amp, the OLED55BX6LB delivers a smooth, well-balanced sound.

Upgrade to wireless surround sound with WiSA*
WiSA stands for Wireless Speaker & Audio. The system wirelessly streams sound up to 24bit 96kHz, 8-channels and includes Dolby Atmos and DTS:X. WiSA is flexible as you decide which speakers you want and where you want them – they don’t even have to be from LG. Simply look for WiSA supported speakers and decide how you’d like your audio to sound. *Separate dongle purchase required.

AI TV for control your way
With AI (Artificial Intelligence) very much at the heart of this TV, a huge range of control options become available. Compatible with Google Home, Amazon Echo and Apple’s HomePod, your smart speaker can be used to voice control the TV. For a seamless AV experience, use with one of LG’s own smart speakers. If you prefer smartphone to voice control, the TV is also compatible with LG TV Plus and Smart ThinQ apps, as well as Apple AirPlay 2.

All the streaming services you need including Apple TV Plus and Disney+
This smart TV is ready for the rapidly expanding range of top quality TV streaming services. All your favourites are there, including the BBC iPlayer, Netflix, YouTube, Amazon Prime Video and Now TV. New for 2020 are the much anticipated Apple TV Plus and Disney+ – giving you a wider range of premium (paid for) TV streaming services than ever. ITV Hub and other terrestrial catch-up TV services coming later this year.